Internal · Ashwin + Dhruv · Full Cost Transparency
The Dashboard.
Comparative view across pricing, margin, positioning, and pipeline.
MarketAnte bar = Anthracite · Competitors = Stone
Body Wash
Per ml · UKANTE (avg)
£0.036
Nécessaire Body Wash
£0.08045%
Sol de Janeiro BW
£0.07548%
OUAI Body Wash
£0.05961%
Sanctuary Spa BW
£0.036100%
Body Lotion
Per ml · UKANTE (avg)
£0.039
Nécessaire Lotion
£0.09641%
Sol de Janeiro Cream
£0.09242%
Shampoo
Per ml · UKANTE (avg)
£0.045
Gisou Shampoo
£0.11240%
Fable & Mane Shampoo
£0.10443%
Briogeo Scalp Revival
£0.07263%
Bondi Boost Shampoo
£0.06075%
Conditioner
Per ml · UKANTE (avg)
£0.050
Briogeo Mask
£0.13537%
Gisou Conditioner
£0.11245%
Fable & Mane Conditioner
£0.10448%
Hair Oil
Per ml · UKANTE (avg)
£0.320
Gisou Oil
£0.70046%
Fable & Mane Oil
£0.61852%
USD ex-tax · GBP incl 20% VAT · AED incl 5% VAT · SGD incl 9% GST · Promotional floors 15–20% below list.