Ante · Masstige Preview · AM
Before.
Get there first.
Ante is a masstige body and hair care system built around a single behavioural truth: the day writes on the body, and the body keeps the score. The product architecture treats Dawn and Dusk as two distinct chemistries.
This is the preview: ten launch SKUs, four markets, the mesh between Circadian City and The Body Keeps the Score, and the pricing architecture that makes daily use genuinely possible.
10
Launch SKUs
4
Target markets
28–31%
Body COGS band
19–22%
Hair COGS band
The Preview